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- Title
Donor Recognition and Cultivation Through the Use of Digital Bookplates.
- Authors
Foster, Sherry; Robinson, Jennifer
- Abstract
A digital bookplate program that recognizes all levels of gifts provides the library fundraiser with a flexible platform from which to steward and cultivate donors. Digital bookplates can be used to recognize donations to library priorities beyond collections and are a useful tool for establishing collaborative relationships with other campus fundraising units. As libraries move further into the digital world, digital bookplates provide new opportunities for donor engagement.
- Subjects
BOOKPLATES; FUNDRAISING; GENEROSITY; ACADEMIC libraries; DIGITIZATION
- Publication
Journal of Library Innovation, 2012, Vol 3, Issue 2, p43
- ISSN
1947-525X
- Publication type
Article