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- Title
Two Service Concepts for Apartment Rentals as a Form of a Differentiation Strategy.
- Authors
Ottenfeld, Marshall; Haug, Ralph
- Abstract
The article discusses the service concepts as a form of differentiation in the apartment rental industry in the U.S. It highlights two new services in residential apartments, the discounted computer support from Geek Squad and the discounted car sharing services from Zipcar Inc. It explores the findings of a survey which examines the insights of men and women about these services including their importance, believability, and persuasion rationales. Meanwhile, it notes the difference of Geek Squad and Zipcar's offerings.
- Subjects
UNITED States; APARTMENTS; APARTMENT dwellers; GEEK Squad (Company); ZIPCAR Inc.; LEASE &; rental services; DISCOUNT prices; CUSTOMER services; COMPUTER service industry
- Publication
Leadership & Organizational Management Journal, 2012, Vol 2012, Issue 1, p110
- ISSN
2152-8675
- Publication type
Article