Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleFROM THE EDITORS.AuthorsZank, Gail; Messina, Michael; Aurand, TimSubjectsMARKETING periodicals; MARKETING management; ECONOMIC development; PRODUCT management; MARKETING strategyPublicationMarketing Management Journal, 2016, Vol 26, Issue 1, pivISSN1534-973XPublication typeArticle