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- Title
Quality Improvement of Agricultural Products Supply Chain Under Social Preference and CSR by Big Data Analysis.
- Authors
Qin, Yanhong; Xiang, Lin
- Abstract
The aim of this study is to analyze the effect of corporate social responsibility (CSR) and social preference on quality improvement of the agricultural products supply chain composed of agricultural products, producer, and processor (A3P) and supermarket by theoretical analysis and empirical evidence. This paper sets Stackelberg game model under A3P's CSR by considering the supermarket's altruistic reciprocity and A3P's fairness concern, respectively. By comparative analysis, the authors study the effect of CSR, altruistic reciprocity, and fairness concern on the quality improvement of the agricultural products supply chain. Then, they adopt the empirical evidence to analyze the correlation between CSR, altruistic reciprocity (fairness concern), and quality improvement and the mediating effect of altruistic reciprocity (fairness concern) by investigating the agricultural enterprises.
- Subjects
FARM produce; FARM supplies; SOCIAL responsibility of business; SUPPLY chains; PRODUCT improvement; PRECISION farming; BIG data
- Publication
Journal of Global Information Management, 2022, Vol 30, Issue 7, p1
- ISSN
1062-7375
- Publication type
Article
- DOI
10.4018/JGIM.291513