Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleHealth Care Marketing Abstracts.AuthorsMalhotra, Naresh K.; Grashof, John F.; Burger, Philip C.; Zallocco, Ronald L.AbstractThe article presents a list of abstracts for articles that discuss marketing within the health care industry, including one about consumer choice among Medicare patients and another which talks about home health care.SubjectsMEDICAL care marketing; HEALTH care industry; MEDICARE; HOME care servicesPublicationJournal of Health Care Marketing, 1991, Vol 11, Issue 4, p83ISSN0737-3252Publication typeAbstract