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- Title
UMA REFLEXÃO EPISTEMOLÓGICA SOBRE IDENTIDADE, IMAGEM E COMUNICAÇÃO DA UNIVERSIDADE: GUIDELINES DAS DIRETRIZES ORGANIZACIONAIS PARA PRODUZIR CONTEÚDOS PARA AS MÍDIAS INSTITUCIONAIS.
- Authors
Negrão de Andrade, Tiago; José Morais, Osvando
- Abstract
The purpose of this work is to strengthen the nature and identity of the University's institutional communication, aiming at enriching the communicational repertoire of its various cultural series. Institutional communication underpins all aspects of integrated communication, counting, in institutional guidelines, with the academic values found in the culturalist origin and in the history of the University. Ideological pluralism, the feeling of solidarity, administrative excellence, and ethics are some of them, which must be guided by schedules of planned actions of their communications and in the structuring of vehicles and language with their audiences.
- Subjects
PLURALISM; ETHICS; SOLIDARITY; EXCELLENCE; COUNTING
- Publication
Revista Foco (Interdisciplinary Studies Journal), 2024, Vol 17, Issue 5, p1
- ISSN
1981-223X
- Publication type
Article
- DOI
10.54751/revistafoco.v17n5-072