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- Title
MACROMARKETING.
- Authors
Gross, Walter; Michman, R. D.; Lamb, Charles; King, Robert L.; Fagan, C. L.; Hindersman, Charles H.; Muhlbacher, Hans; Jolson, Marvin A.; Dixon, Donald F.; Meissner, Frank; Wise, Gordon L.; Etzel, Michael J.; Penn, William S.
- Abstract
The article presents abstracts relating to subject of macromarketing. They include "On the Usage of "Modified" Personality Trait Measures in Consumer Research," by Charles Lamb, "Culture as a Marketing Tool," by C. L. Fagan, and "Cognitive Style and Attitude as Market Segmentation Variables: A Comparison," by R. D. Michman.
- Subjects
CONSUMER research; CONSUMER behavior; MARKETING research; MARKET segmentation
- Publication
Journal of Marketing, 1976, Vol 40, Issue 3, p107
- ISSN
0022-2429
- Publication type
Abstract