Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleTO MARKET...TO MARKET.AuthorsRobinson, Patrick J.; Stidsen, Bent; Payne, Stanley L.AbstractThe article reviews the book "To Market, to Market," by Al Collins and edited by John P. Odell and Rena L. Nelson.SubjectsTO Market...To Market (Book); COLLINS, Al; ODELL, John P.; NELSON, Rena L.; MARKETING; NONFICTIONPublicationJournal of Marketing, 1968, Vol 32, Issue 1, p106ISSN0022-2429Publication typeBook ReviewDOI10.1177/002224296803200127