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- Title
14. Planning and Strategy.
- Authors
King, Robert L.; Babione, F. A.; Wieland, John H.; Peters, William S.
- Abstract
The article presents abstracts of articles related to planning and strategy appearing in various periodicals. Articles abstracted include "Product Policy and Consumer Choice," by Ralph L. Day, appearing in the January 1966 issue of "The Southern Journal of Business," "A Demand Framework for Marketers," by Alfred Oxenfeldt, appearing in the summer 1966 issue of "Journal of Retailing," and "Marketing Strategy and Government Regulation in Dual Distribution Practices," by Mary Gardner Jones, appearing in the March 1966 issue of "The George Washington Law Review."
- Subjects
BUSINESS planning; MARKETING strategy; CONSUMERS
- Publication
Journal of Marketing, 1967, Vol 31, Issue 1, p89
- ISSN
0022-2429
- Publication type
Abstract