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  • MARKETING ABSTRACTS.

    Published in:
    Journal of Marketing, 1970, v. 34, n. 4, p. 88, doi. 10.2307/1250719
    By:
    • Penn, William S.;
    • Bearchel Jr., Charles A.;
    • Schendel, D. E.;
    • Gross, Walter;
    • Vandervoort, Stephanie;
    • Babione, F. A.;
    • Darden, William R.;
    • Disch, Wolfgang K. A.;
    • Dixon, Donald F.;
    • Eakin, Carl;
    • Emory, William;
    • Fox, Harold W.;
    • Goldstucker, Jac L.;
    • Gourley, David R.;
    • Halper, Donald G.;
    • Hasty, Ronald W.;
    • Hicks, Wyman;
    • Hindersman, Charles H.;
    • Kahler, Ruel;
    • King, Robert L.
    Publication type:
    Article

  • 14. Planning and Strategy.

    Published in:
    1969
    By:
    • Penn, Jr., William S.;
    • Hindersman, Charles H.;
    • Spencer, Ulric M.;
    • Fox, Harold W.;
    • McNeal, James U.;
    • Disch, Wolfgang K.A.
    Publication type:
    Abstract

  • 5. Consumer Behavior.

    Published in:
    1969
    By:
    • Penn, Jr., William S.;
    • King, Robert L.;
    • Gross, Walter;
    • Tigert, Douglas J.;
    • Spencer, Ulric M.;
    • Disch, Wolfgang K.A.
    Publication type:
    Abstract

  • 1. Advertising and Promotion.

    Published in:
    1969
    By:
    • Penn, Jr., William S.;
    • Dixon, Donald F.;
    • Spencer, Ulric M.;
    • Disch, Wolfgang K.A.
    Publication type:
    Abstract

  • 17. Research and Forecasting.

    Published in:
    1968
    By:
    • Penn, William S.;
    • Disch, Wolfgang K. A.;
    • Goldstucker, Jac L.;
    • Wotruba, Thomas R.;
    • Babione, F. A.
    Publication type:
    Abstract

  • 10. International Marketing.

    Published in:
    1968
    By:
    • Penn, William S.;
    • Worcester, Robert M.;
    • Goldstucker, Jac L.;
    • Meissner, Frank;
    • Disch, Wolfgang K. A.;
    • Fox, Harold W.
    Publication type:
    Abstract

  • 17. Research and Forecasting.

    Published in:
    1968
    By:
    • Penn, William S.;
    • Spencer, Ulric M.;
    • Regan, William J.;
    • Babione, F. A.;
    • Barnett, Hugh D.;
    • Ibielski, Dieter;
    • Disch, Wolfgang K. A.;
    • Molinari, Gianfranco
    Publication type:
    Abstract

  • 1. Advertising and Promotion.

    Published in:
    1968
    By:
    • Spencer, Ulric M.;
    • Remstrand, Lars-Gunnar;
    • Disch, Wolfgang K. A.;
    • Babione, F. A.;
    • Regan, William J.;
    • Penn, William S.
    Publication type:
    Abstract

  • 17. Research and Forecasting.

    Published in:
    1967
    By:
    • DISCH, WOLFGANG K. A.;
    • SPENCER, ULRIC M.;
    • KING, ROBERT L.;
    • KAHLER, RUEL
    Publication type:
    Abstract

  • 12. Marketing Management.

    Published in:
    1967
    By:
    • Kahler, Ruel;
    • Peters, William S.;
    • Wotruba, Thomas R.;
    • Regan, William J.;
    • Disch, Wolfgang K. A.;
    • Spencer, Ulric M.
    Publication type:
    Abstract

  • 17. Research and Forecasting.

    Published in:
    1967
    By:
    • Spencer, Ulric M.;
    • Peters, William S.;
    • Disch, Wolfgang K. A.;
    • Bearchell, Jr., Charles A.;
    • Peterson, R. D.;
    • Meissner, Frank;
    • Regan, William J.;
    • Hindersman, Charles H.
    Publication type:
    Abstract

  • 19. Sales Management and Selling.

    Published in:
    1966
    By:
    • REGAN, WILLIAM J.;
    • KING, ROBERT L.;
    • DISCH, WOLFGANG K. A.;
    • BABIONE, F. A.
    Publication type:
    Abstract

  • 12. Marketing Management.

    Published in:
    1966
    By:
    • MORGAN, L. ROBERT;
    • PETERS, WILLIAM S.;
    • DISCH, WOLFGANG K. A.;
    • IBIELSKI, DIETER;
    • HINDERSMAN, CHARLES H.;
    • BABIONE, F. A.
    Publication type:
    Abstract

  • 10. International Marketing.

    Published in:
    1966
    By:
    • WOLF, ALOIS F.;
    • SPENCER, ULRIC M.;
    • PETERS, WILLIAM S.;
    • GROSS, WALTER;
    • AGOSTINI, J.M.;
    • REGAN, WILLIAM J.;
    • HINDERSMAN, CHARLES H.;
    • WENDEL, RICHARD;
    • WOTRUBA, THOMAS R.;
    • ARNAY, OSCAR P.;
    • DISCH, WOLFGANG K. A.
    Publication type:
    Abstract

  • 19. Sales Management and Selling.

    Published in:
    1966
    By:
    • Penn, Jr., William S.;
    • King, Robert L.;
    • Fox, Harold W.;
    • Disch, Wolfgang K. A.;
    • Markin, Rom J.;
    • Van Rees, J.
    Publication type:
    Abstract

  • 14. Planning and Strategy.

    Published in:
    1966
    By:
    • Penn, Jr., William S.;
    • Fox, Harold W.;
    • King, Robert L.;
    • Disch, Wolfgang K. A.;
    • Morgan, L. Robert;
    • Wieland, John W.
    Publication type:
    Abstract

  • 12. Marketing Management.

    Published in:
    1966
    By:
    • Penn, Jr., William S.;
    • Fox, Harold W.;
    • Hindersman, Charles H.;
    • Arnay, Oscar P.;
    • Wieland, John H.;
    • Disch, Wolfgang K. A.;
    • Morgan, L. Robert;
    • Regan, William J.;
    • King, Robert L.;
    • Schutte, Thomas F.
    Publication type:
    Abstract

  • 1. Advertising and Promotion.

    Published in:
    1966
    By:
    • Penn, Jr., William S.;
    • Hindersman, Charles H.;
    • King, Robert L.;
    • Wolf, Alois F.;
    • Kushner, Dan;
    • Arnay, Oscar P.;
    • Regan, William J.;
    • Schutte, Thomas F.;
    • Disch, Wolfgang K. A.
    Publication type:
    Abstract

  • 19. Retailing.

    Published in:
    1965
    By:
    • Penn Jr., William S.;
    • Meissner, Frank;
    • Kahler, Ruel;
    • Markin, Rom J.;
    • Babione, F. A.;
    • Disch, Wolfgang K. A.;
    • Bearchell Jr., Charles A.;
    • Böhne, F. R.;
    • Peters, William S.
    Publication type:
    Abstract

  • 17. Pricing and Price Policies.

    Published in:
    1965
    By:
    • Penn Jr., William S.;
    • Schutte, Thomas F.;
    • Disch, Wolfgang K. A.;
    • Bearchell Jr., Charles A.;
    • Goldstucker, Jac L.
    Publication type:
    Abstract

  • 15. Marketing Management.

    Published in:
    1965
    By:
    • Penn Jr., William S.;
    • Regan, William J.;
    • Peters, William S.;
    • Disch, Wolfgang K.A.;
    • Bearchell Jr., Charles A.;
    • Weinhold, H.;
    • Wright, John S.;
    • Wolf, Alois F.;
    • Kahler, Ruel;
    • Hindersman, Charles H.;
    • Marks, Norton E.;
    • Markin, Rom J.
    Publication type:
    Abstract

  • 10. Foreign Marketing.

    Published in:
    1964
    By:
    • Wieland, John H.;
    • Spencer, Ulric M.;
    • Morgan, L. Robert;
    • Meissner, Frank;
    • Penn Jr., William S.;
    • Disch, Wolfgang K. A.;
    • Worcester, Robert M.;
    • Arnay, Oscar P.;
    • Regan, William J.;
    • Schutte, Thomas F.;
    • Fisk, George
    Publication type:
    Abstract

  • 6. Costs and Efficiency.

    Published in:
    1964
    By:
    • Penn, William S.;
    • Regan, William J.;
    • Luck, David J.;
    • King, Robert L.;
    • Fisk, George;
    • Worcester, Robert M.;
    • Disch, Wolfgang
    Publication type:
    Abstract

  • 18. Research and Research Techniques.

    Published in:
    1964
    By:
    • Penn, William S.;
    • Hinderman, Charles H.;
    • Worcester, Robert M.;
    • Fox, Harold W.;
    • Spencer, Ulric M.;
    • Disch, Wolfgang;
    • Fisk, George;
    • Wright, John S.;
    • Kahler, Ruel
    Publication type:
    Abstract

  • 10. Foreign Marketing.

    Published in:
    1964
    By:
    • Penn, William S.;
    • Fox, Harold W.;
    • Worcester, Robert M.;
    • King, Robert L.;
    • Morgan, L. Robert;
    • Disch, Wolfgang;
    • Hinderman, Charles H.;
    • Wolf, Alois F.;
    • Wieland, John H.
    Publication type:
    Abstract

  • 21. Storage and Transportation.

    Published in:
    1963
    By:
    • Penn Jr., William S.;
    • Fox, Harold W.;
    • Codner, Bernard;
    • Disch, Wolfgang
    Publication type:
    Abstract

  • 15. Marketing Education.

    Published in:
    1963
    By:
    • Penn Jr., William S.;
    • Fisk, George;
    • Gordon, Guy G.;
    • Disch, Wolfgang
    Publication type:
    Abstract

  • 17. Pricing and Price Policies.

    Published in:
    1963
    By:
    • Penn Jr., William S.;
    • Morgan, L. Robert;
    • Hinderman, Charles H.;
    • Disch, Wolfgang
    Publication type:
    Abstract

  • 16. Merchandising.

    Published in:
    1963
    By:
    • Penn Jr., William S.;
    • Spencer, Ulric M.;
    • Goldstucker, Jac L.;
    • Disch, Wolfgang;
    • Fox, Harold W.
    Publication type:
    Abstract

  • 7. Distribution and Channels of Distribution.

    Published in:
    1963
    By:
    • Penn Jr., William S.;
    • King, Robert L.;
    • Disch, Wolfgang;
    • Goldstucker, Jac L.
    Publication type:
    Abstract

  • 10. Foreign Marketing.

    Published in:
    1963
    By:
    • Penn Jr., William S.;
    • Fisk, George;
    • Morgan, L. Robert;
    • Codner, Bernard;
    • Nicosia, Francesco M.;
    • Worcester, Robert M.;
    • Fox, Harold W.;
    • Regan, William J.;
    • Wolf, Alois F.;
    • Arnay, Oscar P.;
    • Disch, Wolfgang
    Publication type:
    Abstract

  • 13. Industrial Marketing.

    Published in:
    1963
    By:
    • Penn Jr., William S.;
    • Babione, Francis A.;
    • Disch, Wolfgang;
    • Marks, Norton E.;
    • Spencer, Ulric M.
    Publication type:
    Abstract

  • 1. Advertising and Sales Promotion.

    Published in:
    1963
    By:
    • Penn Jr., William S.;
    • Goldstucker, Jac L.;
    • Disch, Wolfgang;
    • Spencer, Ulric M.;
    • Hinderman, Charles H.;
    • Morgan, L. Robert;
    • Regan, William J.;
    • Fisk, George
    Publication type:
    Abstract

  • 18. Research and Research Techniques.

    Published in:
    1963
    By:
    • Fox, Howard W.;
    • Wright, John S.;
    • Fisk, George;
    • Disch, Wolfgang;
    • Hinderman, Charles H.;
    • Goldstucker, Jac L.;
    • Meissner, Frank
    Publication type:
    Abstract

  • 19. Retailing.

    Published in:
    1963
    By:
    • Morgan, L. Robert;
    • Wright, John S.;
    • Disch, Wolfgang;
    • Spencer, Ulric M.
    Publication type:
    Abstract

  • 16. Merchandising.

    Published in:
    1963
    By:
    • Goldstucker, Jac L.;
    • Regan, William J.;
    • Wright, John S.;
    • Disch, Wolfgang
    Publication type:
    Abstract

  • 1. Advertising and Sales Promotion.

    Published in:
    1963
    By:
    • Wolf, Alois F.;
    • King, Robert L.;
    • Fisk, George;
    • Hinderman, Charles H.;
    • Regan, William J.;
    • Disch, Wolfgang;
    • Wright, John S.;
    • Spencer, Ulric M.;
    • Meissner, Frank;
    • Goldstucker, Jac L.
    Publication type:
    Abstract