Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleADVERTISING MEDIA AND MARKETS.AuthorsSimmons, Leo T.; Dirksen, Charles J.AbstractThe article presents a review of the book "Advertising Media and Markets," 2nd edition, by Ben Duffy.SubjectsADVERTISING Media &; Markets (Book); DUFFY, Ben; MARKETING literature; NONFICTIONPublicationJournal of Marketing, 1951, Vol 16, Issue 2, p227ISSN0022-2429Publication typeBook ReviewDOI10.2307/1247639