Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleProduct type and anticipated regret: The key to unlocking consumer upgrade intention.AuthorsZhang, Xuan; Chen, Hanyu; Ma, JianuoPublicationJournal of Consumer Behaviour, 2024, Vol 23, Issue 4, p2130ISSN1472-0817Publication typeArticleDOI10.1002/cb.2326