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- Title
The Mythological Origins of Desire and Marketing Hyperreality.
- Authors
Jung, Nicholas
- Abstract
This paper criticizes the profit-driven hyperreality foisted upon consumer goods. The author references Lacan's interpretation of Plato's myth on the self-sufficient, solitary and spherical origins of humankind contained within the ancient work, Symposium. The division of these once-whole entities, as described by Plato, resulted in humans being instilled with an insatiable desire for completeness. The author reasons that contemporary marketing strategies prevail upon this desire: transmuting what is real (the product or service) into the hyperreal.
- Subjects
HYPERREALITY; CONSUMER goods; MARKETING strategy; CAPITALISM; IDEOLOGY
- Publication
Con Texte, 2017, Vol 1, p3
- ISSN
2561-4770
- Publication type
Article
- DOI
10.28984/ct.v1i1.87