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- Title
Relaciones públicas y Juego de Tronos: la imagen del Sevilla Fútbol Club, S.A.D. tras la visita de los actores al Sánchez Pizjuán.
- Authors
Micaletto Belda, Juan Pablo; Cano Tenorio, Rafael
- Abstract
The article addresses the Sevilla Fútbol Club S.A.D.'s advertisement campaign during the visit of 'Game of Thrones' stars to the Sánchez Pizjuán stadium. The research analyzes the contents generated by the club on Twitter and Instagram social media, and the information management carried out by the online media as a result of this act. The main hypothesis, confirmed, is that this action provided positives effects on the club's corporate image.
- Subjects
SPAIN; GAME of Thrones (TV program); PUBLIC relations; CORPORATE image; PUBLICITY; SOCIAL media
- Publication
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2018, Vol 23, Issue 44, p31
- ISSN
1137-1102
- Publication type
Article
- DOI
10.1387/zer.18835