Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleFROM ONE-TO-ONE MARKETING TO CONTINUOUS MARKETING.AuthorsDou, Wenyu; Ghose, SanjoyAbstractFocuses on a study which outlined the strategies for implementation of continuous marketing (CM). Components of CM; Conceptual model of continuous marketing; Technical foundations of CM; CM challenges to marketing professionals and educators.SubjectsMARKETING; MARKETING strategyPublicationQuarterly Journal of Electronic Commerce, 2002, Vol 3, Issue 1, p73ISSN1528-3526Publication typeArticle