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- Title
A SUSTENTABILIDADE SOCIOAMBIENTAL PRESENTE NA COMPOSIÇÃO DA IDENTIDADE DO ARQUIPÉLAGO DE FERNANDO DE NORONHA E SUA INFLUÊNCIA COMO FATOR DE PROMOÇÃO TURÍSTICA.
- Authors
de Andrade, Mariana Bueno; de Lourdes de Azevedo Barbosa, Maria; de Souza, Anderson Gomes
- Abstract
The purpose of this study is to understand how sustainability has been worked in the composition of the identity of Fernando de Noronha (Brazil) and how it contributes to the promotion of this destination. The destination was selected to be studied because of its particular characteristics since it is one of four most important destinations of Pernambuco. The theoretical review was developed through the reunion of topics such as social environmental responsibility, sustainability and tourism, identity composition of the tourist destinations as a factor of tourist promotion. The research was developed as a case study, Fernando de Noronha Island, by the means of a qualitative approach. The technique selected for data collection was the semi-structured interview, which was conducted with three representatives of the State Government. The analysis of the interviews transcriptions was done through discourse analysis. Despite the conclusions have pointed out to the lack of structured planning for Fernando de Noronha identity, it was clear that yet sustainability is strongly embedded into that destination promotional campaigns.
- Subjects
FERNANDO de Noronha (Brazil); SUSTAINABLE tourism; TOURIST attractions; INDUSTRIAL promotion; BRAZIL description &; travel
- Publication
TURyDES, 2013, Vol 6, Issue 14, p1
- ISSN
1988-5261
- Publication type
Article