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- Title
CUSTOMER SATISFACTION FOR PLANT-BASED MILK.
- Authors
ROXANA MARIA, ROȘCA; ALEXIA MELANIA, PALFI; MADALINA, MUȚULESCU; MARIUS-IONUȚ, GORDAN; ELENA, PEȚ
- Abstract
Nowadays, an increasing number of individuals are opting to forgo dairy products for various reasons, whether motivated by medical conditions or a desire to abstain from animal-derived products. Consequently, plant-based alternatives to animal-derived dairy, such as plant-based milk, have emerged in the market. This paper explores the theme of customer satisfaction specifically in the context of plant-based milk, shedding light on the factors influencing consumer preferences and the overall experience with non-dairy alternatives.
- Subjects
MILK substitutes; CUSTOMER satisfaction; DAIRY farmers; CONSUMER preferences; DAIRY products; EMERGING markets; SATISFACTION
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2023, Vol 25, Issue 3, p95
- ISSN
1453-1410
- Publication type
Article