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- Title
What determines a 'perspective'? Contrast effects as a function of the dimension tapped by preceding questions.
- Authors
Schwarz, Norbert; Münkel, Thomas; Hippler, Hans-J.
- Abstract
Subjects estimated how many Germans drink vodka or beer, or estimated the caloric content of these drinks. The former judgment, but not the latter, produced contrast effects on subsequent ratings of how 'typically German' various drinks are. Thus, highly accessible extreme stimuli did only affect ratings if the first judgment pertained to the same underlying dimension.
- Subjects
GERMANY; COMPARISON (Psychology); ALCOHOLIC beverages; CALORIC content of foods; SENSORY perception; JUDGMENT (Psychology)
- Publication
European Journal of Social Psychology, 1990, Vol 20, Issue 4, p357
- ISSN
0046-2772
- Publication type
Article
- DOI
10.1002/ejsp.2420200407