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- Title
Interview With Dan Edwards, Senior Vice President, Communications, Jacksonville Jaguars.
- Authors
Lee, Jason W.
- Abstract
An interview with Dan Edwards, senior vice president of communications for the football team Jacksonville Jaguars, is presented. He offers information on his responsibilities and his career path that led to his current position. He describes how the football team uses social media to develop and promote its brand. He also examines the team's efforts to promote its brand worldwide.
- Subjects
EDWARDS, Dan; JACKSONVILLE Jaguars (Football team); FOOTBALL teams; SOCIAL media; COMMUNICATION in sports
- Publication
International Journal of Sport Communication, 2013, Vol 6, Issue 4, p391
- ISSN
1936-3915
- Publication type
Interview
- DOI
10.1123/ijsc.6.4.391