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- Title
AN EXAMINATION OF THE RELATIVE EFFECTS OF SOURCE EXPERTISE, TRUSTWORTHINESS, AND LIKABILITY.
- Authors
O'Hara, Bradley S.; Netemeyer, Richard G.; Burton, Scot
- Abstract
The discriminant validity among expertise, trustworthiness and likability was assessed, and the relationship of' these three variables with constructs from the theory of reasoned action (Ajzen & Fishbein, 1980) was examined. The discriminant validity between these three source characteristics was supported. In addition, general support was found for hypotheses regarding their relationships to variables in the theory of reasoned action.
- Subjects
TRUTHFULNESS &; falsehood; THEORY; RELIABILITY (Personality trait); CONDUCT of life; ATTITUDE (Psychology); PSYCHOLOGY
- Publication
Social Behavior & Personality: an international journal, 1991, Vol 19, Issue 4, p305
- ISSN
0301-2212
- Publication type
Article
- DOI
10.2224/sbp.1991.19.4.305