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The Use of Marketing Indicators in Poland — Towards Evidence-Based Management.
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- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 47, n. 1, p. 1, doi. 10.2478/minib-2023-0001
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Marketing in the Context of Organisational Market Resilience.
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- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 47, n. 1, p. 17, doi. 10.2478/minib-2023-0002
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- Article
New Perspective on Brand Portfolio Management.
- Published in:
- European Research Studies, 2022, v. 25, n. 1, p. 846, doi. 10.35808/ersj/2890
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- Article
POMIAR DZIAŁAŃ MARKETINGOWYCH - PROCES I OBSZARY.
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- Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2016, n. 460, p. 82, doi. 10.15611/pn.2016.460.08
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- Article