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- Title
Development of Family Triadic Measures for Children's Purchase Influence.
- Authors
Kim, Chankon; Lee, Hanjoon
- Abstract
Many past investigations of family members' perceptions of their relative influence in family decision making show a lack of convergence in multiple reports. This, in turn, represents a serious threat to validity in attempts to depict the structure of family decision influence. These studies warn against using single-item measures of family members' influence even in cases involving multiple respondents. In this study, using multiple-respondent, multiple-item data, the authors develop triadic measures of children's influence in tour categories of product purchase decisions that exhibit desirable levels of convergent and discriminant validity. The process of measure development and validation demonstrates a methodology that combines the traditional measure purification process, confirmatory factor analysis, and multiple-influence, multiple-rater data analysis procedures.
- Subjects
PARENT-child relationships; DECISION making; HOME economics; CHILD consumers; PSYCHOMETRICS; TRIADS (Sociology); FAMILIES; CONSUMPTION (Economics); MEASUREMENT errors; STATISTICAL correlation; PURCHASING -- Social aspects; ERRORS
- Publication
Journal of Marketing Research (JMR), 1997, Vol 34, Issue 3, p307
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3151894