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- Title
Consideration Set Influences on Consumer Decision-Making and Choice: Issues, Models, and Suggestions.
- Authors
Shocker, Allan D.; Ben-Akiva, Moshe; Boccara, Bruno; Nedungadi, Prakash
- Abstract
This paper affords a stylized view of individual consumer choice decision-making appropriate to the study of many marketing decisions. It summarizes issues relating to consideration set effects on consumer judgment and choice. It discusses whether consideration sets really exist and, if so, the factors that affect their composition, structure, and role in decision-making. It examines some new developments in the measurement and modeling of consideration set effects on decision-making. The paper concludes with suggestions for needed research.
- Subjects
CONSUMER behavior; CONSUMER attitudes; DECISION making; JUDGMENT (Psychology); MARKETING; ADVERTISING
- Publication
Marketing Letters, 1991, Vol 2, Issue 3, p181
- ISSN
0923-0645
- Publication type
Article
- DOI
10.1007/BF00554125