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- Title
A rumour from ground control: Time, space and fashioned gender identity in David Bowie's 'Ashes to Ashes'.
- Authors
Weaver, Ailsa
- Abstract
This article aims to identify the fashioned 'look' of sound, and the sound of a fashion look, by investigating a significant precedent in the early music video canon: 'Ashes to Ashes' (1980), co-directed by David Mallet and David Bowie. The article analyses the three characters that Bowie performs in the video in recognition of three recurring concerns of fashion theory: time, space and masculine sartorial identity. The character of Pierrot is considered through understandings of modernity and postmodernity, including the reciprocal influence of the nostalgic-futurist 'New Romantic' movement. The character of Major Tom is evaluated with regard to different understandings of 'space' in the music video. Finally, a third persona, a man who inhabits the atmosphere of a padded cell, is looked at in association with Bowie's legacy in contemporary masculine fashion.
- Subjects
GENDER identity; ASHES to Ashes (Music); BOWIE, David, 1947-2016; FASHION; MUSIC videos; NEOROMANTICISM in music
- Publication
Critical Studies in Men's Fashion, 2023, Vol 10, Issue 2, p239
- ISSN
2050-070X
- Publication type
Article
- DOI
10.1386/csmf_00078_1