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- Title
MARKETING OF SWEET ORANGE (MALTA) IN KUMAON REGION OF UTTARAKHAND.
- Authors
Pandey, Divya; Kumar, Anil; Singh, Rakesh
- Abstract
An attempt has been made to study the marketing of sweet orange in Almora district of Kumaon region (Uttarakhand). Primary data was collected from various stakeholders constituting forty growers and five intermediaries operating at each level of marketing channels. Six distribution channels were identified. More than 57 per cent of the produce was sold directly to the village trader. Marketing cost varied from `278 per quintal to `894.16 per quintal in channel I. A major component of the marketing cost of the producer was cost incurred on mules (`150 per quintal). The producers were earning 100 per cent margin in channel I and channel II. The producer's share in consumer's rupee was 9.38 per cent and 8.60 per cent in channel II and I respectively. Channel IV was the most efficient channel with efficiency of 1.27. Channel VI was least efficient (1.00). The producers are getting only 9 per cent of the consumer's price. The spatial price difference between the local market and distant market is very wide i.e. more than `2000 per quintal. The main component of cost of producers is the labor cost and transportation cost borne by producers. The farmers of the hilly areas must be properly linked to the market through proper roads and other infrastructure and through co-operative federation. There is a need to form the active marketing self- help groups which can take the advantage of the distant and competitive markets, benefiting the members by remunerative price. To reduce the spatial differences in the price of produce, better transport and storage facilities are also required.
- Subjects
KUMAUN Himalaya; UTTARAKHAND (India); INDIA; MARKETING of fruit; PRICE flexibility; ORANGES; INDUSTRIAL costs; ACQUISITION of data; STAKEHOLDERS
- Publication
Journal of Recent Advances in Applied Sciences, 2011, Vol 26, Issue 1/2, p6
- ISSN
0970-1990
- Publication type
Article