Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBrand Design Imperatives for Emerging Global Markets.AuthorsKathman, Jerome C.AbstractChina, Russia, Brazil, India—the global market for fast‐moving consumer goods has only widened in the past 20 years. But some truths still remain.SubjectsMARKETING; EMERGING markets; BRANDING (Marketing)PublicationDesign Management Review, 2020, Vol 31, Issue 1, p33ISSN1557-0614Publication typeArticleDOI10.1111/drev.12200