We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
An Alumni knowledge management model for sustainable higher education and research institution management.
- Authors
STRAUJUMA, ANITA; GAILE-SARKANE, ELINA
- Abstract
The purpose of the research is to study the application of customer knowledge management (CKM) in alumni relations management (AR) at universities. It reviews various roles of alumni and cases where particularly the customer role can be attributed to alumni and university relationships. CKM is one part of the knowledge management process which focuses on capturing, saving and reusing customer knowledge. Universities are not an exception and their customer knowledge means valuable competitiveness. The authors describe a unique model that has been developed for alumni-CKM and can be applied by AR managers.
- Subjects
KNOWLEDGE management; HIGHER education; RESEARCH institutes; ECONOMIC competition; FRATERNAL organizations
- Publication
Journal of Business Management, 2018, Issue 15, p77
- ISSN
1691-5348
- Publication type
Article
- DOI
10.32025/RIS18011