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- Title
КУЛТУРНИ ХАРАКТЕРИСТИКИ НА БЪЛГАРСКИЯ МЕНИДЖМЪНТ
- Authors
Бобина, Мария
- Abstract
The paper displays the cultural profile of Bulgarian management and responds to the gaps in comparative studies by positioning Bulgaria in the cross-cultural space. The study is based on the survey of Bulgarian managers (2014-2015) per the GLOBE methodology and on culture distance (friction) measures for Bulgaria relative to 57 countries/societal cultures. It highlights the behaviortied profile that is low on Uncertainty Avoidance, Performance and Future Orientation, visible Collectivism and high Gender Egalitarianism; and the values-tied profile that is compatible with allcountries average scores with slightly higher indicators of Collectivism, Assertiveness, and Uncertainty Avoidance. This research distinguishes between countries that display cultural proximity to Bulgaria (East European, Latin Europe, Latin American clusters) and those with greater distance (Germanic, Asian Nordic, Middle Eastern clusters).
- Publication
Economic Studies, 2015, Vol 24, Issue 2, p106
- ISSN
0205-3292
- Publication type
Article