Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleTHE GLOBAL MARKETING IMPERATIVE: POSITIONING YOUR COMPANY FOR THE NEW WORLD OF BUSINESS (Book).AuthorsKnight, Gary A.; Eroglu, SevginAbstractThe article reviews the book "The Global Marketing Imperative: Positioning Your Company for the New World of Business," by Michael R. Czinkota, Ilkka A. Ronkainen, and John J. Tarrant.SubjectsGLOBAL Marketing Imperative: Positioning Your Company for the New World of Business, The (Book); CZINKOTA, Michael R.; RONKAINEN, Ilkka A.; TARRANT, John J.; MARKETING; NONFICTIONPublicationJournal of International Marketing, 1995, Vol 3, Issue 3, p122ISSN1069-031XPublication typeBook ReviewDOI10.1177/1069031X9500300312