Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleStatement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model.".AuthorsShugan, Steven M.AbstractA retraction of the paper "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model" by Kinshuk Jerath, Peter S. Fader, and Bruce G. S. Hardie published in the May 27, 2010 issue is presented.SubjectsRETRACTION lettersPublicationMarketing Science, 2010, Vol 29, Issue 6, p1165ISSN0732-2399Publication typeCorrection noticeDOI10.1287/mksc.1100.0568