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- Title
FİYAT ALGISI: İNDİRİMLİ LÜKS ÜRÜNLERDE SATIN ALMA NİYETİ ÜZERİNE BİR ARAŞTIRMA.
- Authors
GEZMİŞOĞLU ŞEN, Didem; TELLİ, Gonca
- Abstract
Amarket with luxury suitable for almost every consumer has emerged with the democratization of luxury,. In this direction, how consumers perceive the price of luxury products has become an issue that needs to be emphasized. Therefore, in this study, consumers' intention to purchase discounted luxury products is examined. In this study, 314 consumers were reached by using the online survey method. The data collected as a result of the surveys were analyzed with SPSS (Amos 24) and a structural equation model (SEM) was established. According to the results of the research; there is a positive relationship between prestige sensitivity and domestic/foreign sensitivity and the intention to purchase discounted luxury products. No positive relationship was found between value awareness, price awareness, discount sensitivity, price expertise, price/quality relationship and intention to purchase discounted luxury products.
- Publication
Beykoz Akademi Dergisi, 2023, Vol 11, Issue 1, p184
- ISSN
2147-8082
- Publication type
Article
- DOI
10.14514/beykozad.1229634