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- Title
STREAMLINING ONLINE COMMUNICATION IN AGRICULTURAL HOLDINGS IN TIMI? COUNTY. COMPARATIVE STUDY.
- Authors
PASCARIU, Anka-Roxana; PEȚ, Ioan; ADAMOV, Tabita-Cornelia; PEȚ, Elena; IANCU, Tiberiu
- Abstract
The study undertaken focuses on a comparative analysis of the online communication of two agricultural structures in Timiș County: Max Agro and Merpano. Following the analyzes carried out, including the SWOT analysis and the multimodal analysis of the discourse of agricultural structures, we proposed a possible effective communication strategies. Since there are a variety of platforms for posting content, the analysis we undertook focuses on the communication tools that the two companies currently use. Thus, the analysis focuses on the websites of agricultural structures, Facebook and Instagram pages. As for the online communication analysis grid that we applied to each agricultural structure, it sums up the following sections: online communication channels: the website, facebook page, the Instagram page, frequency of posts and content of posts.
- Subjects
COMMUNICATION in agriculture; META Platforms Inc.; AGRICULTURE; SWOT analysis; DISCOURSE analysis; COMPARATIVE studies
- Publication
Scientific Papers. Series D. Animal Science, 2023, Vol 66, Issue 2, p354
- ISSN
2285-5750
- Publication type
Article