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- Title
HIV/AIDS AWARENESS AND ELECTRONIC MEDIA.
- Authors
Tahir, Muhammad Zubair
- Abstract
Objective: To investigate effects of education, ethnicity and electronic media on HIV/AIDS awareness among men and women. Material and Methods: PDHS 2012-13 data was used for the study. From selected occupied 12,943 households, 3,134 men and 13,558 women of 15 to 49 years of age, were interviewed. HIV/AIDS awareness was retrieved and analysed with information on education, ethnicity and electronic media exposure. Result: Overall all educated men and women had more HIV awareness than men and women who had no education. Every ethnic group had no clear information about HIV/AIDS and its spread. Men and women exposed to radio and TV had overall more awareness about HIV/AIDS than men and women who had no exposure at all. Education and ethnicity have statistical significance and association with HIV/AIDS awareness. Frequency of watching TV is more statistical significant and associated with awareness about HIV/AIDS than frequency of listening to radio. Conclusion: Education and increase in education levels enhance awareness about HIV/AIDS. Electronic media has an imperative role in creating awareness and educating people about HIV/AIDS, its spread, control and prevention. All ethnic groups need education about HIV/AIDS through radio and TV programmes.
- Subjects
DIGITAL media; AIDS; MEN; STATISTICAL association; RADIO frequency
- Publication
Journal of Medical Sciences (1997-3438), 2018, Vol 26, Issue 4, p336
- ISSN
1997-3438
- Publication type
Article