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- Title
Web Shopping Adoption by Female Web Browsers for Apparel Shopping in India.
- Authors
Gugnani, Ritika; Choudhary, Anuja
- Abstract
The purpose of this paper is to explore the effect of browsing on the web shopping adoption by female web browsers in online shopping especially apparels. The paper brings out a theoretical framework model relating to online shopping behavior for apparels. An extensive review of the literature was undertaken to arrive at the antecedent. Various models were studied. Price offerings, perceived benefits, perceived risks, concerns with overall appearance and concerns for size or imaging fit were found to be the major determinants which influence the buying behavior of the customers in online shopping, but impact of browsing was empirically established. The study finds out effect of only one variable. Various tests would need to be applied to establish the relationship between other variables. Marketers may pick the factors they feel would be possible to fulfill while increasing their market share.
- Subjects
INDIA; WEB browsing; ONLINE shopping; CLOTHING &; dress; WOMEN consumers; ELECTRONIC commerce
- Publication
FIIB Business Review, 2017, Vol 6, Issue 4, p48
- ISSN
2319-7145
- Publication type
Article
- DOI
10.1177/2455265820170408