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- Title
Are scientific practices improving in consumer research? A glass half-full and half-empty.
- Authors
Pham, Michel Tuan
- Abstract
In this commentary, I propose a "big-picture" view of what good science is as a framework for evaluating scientific practices in consumer research. A big-picture view of science recognizes that scientific practices are not ends in themselves but tools to be used in the service of six epistemic ideals: veridicality, precision, transparency, generalizability, relevance, and insight. It is through a multidimensional contribution to these epistemic ideals that various scientific practices enable the production of evidence that is not only trustworthy but also useful. From this big-picture perspective, Krefeld-Schwalb and Scheibehenne's results provide a decidedly mixed report card about the state of scientific practices in consumer research.
- Subjects
AMAZON Web Services Inc.; CONSUMER research; REPORT cards; TRUST; GLASS
- Publication
Marketing Letters, 2023, Vol 34, Issue 3, p375
- ISSN
0923-0645
- Publication type
Article
- DOI
10.1007/s11002-023-09679-2