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- Title
WOMEN'S IMAGE ON VIDEO GAME COVERS: A COMPARATIVE ANALYSIS OF THE SPANISH MARKET (2011-2015).
- Authors
García Castillo, Noelia; Bueno Doral, Tamara
- Abstract
This paper studies the evolution of women's image on video games covers commercialized in October 2011 and in October 2015 by means of a content analysis using SPSS software. In accordance to previous academic literature, video games are considered as increasingly important gender socializing tools, and video game covers as one of the decisive forms of advertising for this leisure industry. The longitudinal comparative analysis reveals a decrease in the presence of violence and in the role of 'sexual object' on video game covers. It has also been observed an association between the sensuality of female characters and other variables such as violence and the infantilization of women that may distort the conception of sexuality among minors.
- Subjects
VIDEO game advertising; SPSS (Computer software); INTERNET &; women
- Publication
Revista Prisma Social, 2016, p120
- ISSN
1989-3469
- Publication type
Article