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- Title
Empreendedorismo e Secretariado Executivo: Um estudo de caso da abertura de um empreendimento por uma graduanda em Secretariado Executivo da Universidade do Oeste do Paraná (UNIOESTE).
- Authors
de Oliveira Neco, Mayara; de Fátima Soares, Jheni Maria; Moura Basaglia, Marcela
- Abstract
There are several possibilities for starting a business and the Executive Secretariat undergraduate course may encourage this process by its curriculum, which assists the academics to comprehend the process of entrepreneurship, covering the aspects for the elaboration of the business plan, in addition to working with contents directed to business management. Therefore, the main objective of the paper is: Describe the process of entrepreneurship from the identification of the opportunity to the exploration of the opportunity by an undergraduate student of Executive Secretariat by the State University of West of Paraná (UNIOESTE). Within the main objective of the study, are: (1) Introduce the professional profile of the executive secretariat; (2) Analyze the steps of the identification and exploration of the opportunity proposed by Baron e Shane (2011). In methodological terms, the present research is a qualitative case study. The databases were collected by means of an interview with an executive secretary who, at the time of starting her business, was undergraduate student and currently administers their own business. The research's results showed that high graduation contributes with the entrepreneurial profile development of the interviewed as well as with to start the enterprise.
- Subjects
CORPORATION secretaries; ENTREPRENEURSHIP; EXECUTIVES; NEW business enterprises; BUSINESS planning; INDUSTRIAL management; STATE universities &; colleges; ENTREPRENEURSHIP education
- Publication
Revista Expectativa, 2022, Vol 21, Issue 2, p91
- ISSN
1676-045X
- Publication type
Article
- DOI
10.48075/revex.v21i2.28748