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- Title
Alfabetización publicitaria y menores. Revisión bibliográfica a partir de la Web of Science (WOS) y Scopus (2010-2022).
- Authors
Fernández-Gómez, Erika; Segarra-Saavedra, Jesús; Feijoo, Beatriz
- Abstract
Introduction: Research on how children process advertising is still in its infancy. This article reviews the published academic literature on advertising literacy and children. The aim is to offer an updated view of how this subject has been studied in the last decade, a term used to refer to children's skills and abilities to deal with advertising. Methodology: 105 articles indexed in the Web of Science (WOS) and Scopus databases between 2010-2022 were analysed. Results: only three authors have published more than a dozen papers on this topic, with two European universities (one Belgian and one Dutch) concentrating their scientific production. The year in which the most papers were published was 2020 and the main journals that published these papers belong to the fields of communication, marketing and psychology. The main tool for this research was the survey. Discussion: the review yielded six lines of research: advertising literacy programmes and minors facing new formats; influence of food advertising; influencer marketing and influencers; purchasing decisions; identification of advertising and privacy. Conclusions: the article provides proposals for future research on advertising literacy and children.
- Subjects
PROMOTIONAL literature; FOOD advertising; INFLUENCER marketing; MARKETING; ADVERTISING; LITERACY; DATA privacy; PERSONALLY identifiable information
- Publication
Revista Latina de Comunicación Social, 2023, Issue 81, p1
- ISSN
1138-5820
- Publication type
Article
- DOI
10.4185/rlcs.2023.1892