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- Title
Buy Online: Something's Missing.
- Authors
OAKLEY, KEVIN
- Abstract
Builders have become overly preoccupied with purchasing and are continually letting customers down at the shopping phase. The usual comparison has been with the experience of shopping for a new car online, but the actual shopping experience automotive brands offer is far superior to even an above-average home builder. YOU MAY HAVE SEEN COMPANIES OR INDIVIDUALS CITE DATA that suggests customers are desperate to buy a new home completely online, but they aren't.
- Subjects
ONLINE shopping; MARKET tightness; CONSTRUCTION industry; DOMESTIC architecture; INTERNET sales
- Publication
Builder: The Magazine of the National Association of Home Builders, 2022, Vol 45, Issue 1, p30
- ISSN
0744-1193
- Publication type
Article