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- Title
A Note on Names for Energy Drink Brands and Products.
- Authors
Nuessel, Frank
- Abstract
This note examines selectively the names and language associated with popular energy drinks. It defines energy drink, provides a brief history of these products, describes their characteristics, and discusses the names and language used in the marketing of such products. It includes a table of the most popular beverages lists the products by brand and name.
- Subjects
ENERGY drink marketing; BEVERAGE packaging; NAMES; PRODUCT design; LANGUAGE &; culture; MARKETING &; psychology; BRAND choice; CONSUMER preferences; PSYCHOLOGY
- Publication
Names: A Journal of Onomastics, 2010, Vol 58, Issue 2, p102
- ISSN
0027-7738
- Publication type
Article
- DOI
10.1179/002777310X12682237915188