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- Title
Evangelizing the Environment: Decision Process Effects in Political Persuasion.
- Authors
Djupe, Paul A.; Gwiasda, Gregory W.
- Abstract
In the fall of 2004, the National Association of Evangelicals produced a statement advocating more resources to combat environmental degradation and promote environmental sustainability. We assess several possible mechanisms for this opinion change using data from a survey experiment. In particular, we test for the effects of group cues, identity, and a new cue—the decision-making process—in which communicating the way a source went about making a decision can affect how other cues are utilized. In contrast to decades of research, we find that a group cue has little effect, while the process cue alters how in- and out-group members think about environmental protection and the players involved in this political drama.
- Subjects
UNITED States; NATIONAL Association of Evangelicals; ENVIRONMENTAL degradation; SUSTAINABILITY; DECISION making; ENVIRONMENTALISM
- Publication
Journal for the Scientific Study of Religion, 2010, Vol 49, Issue 1, p73
- ISSN
0021-8294
- Publication type
Article
- DOI
10.1111/j.1468-5906.2009.01493.x