We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Consumer Distance Transitivity.
- Authors
Boot, John C. G.; Teach, Richard D.
- Abstract
This article will present a methodological framework to measure distance transitivity. This is a rather strong property and, a priori, one would not think that preferences are that precise. However, an examination of more than 1,500 preference order transitivities from pairwise experiments showed subjects extremely consistent in preference ordering [5], despite the fact that many subjects had seldom, if ever, tried several brands. This article has presented two essential aspects of analysis of data collected from subjects when an unbounded subjective comparison scale is used: 1. The use of measures other than the coefficient of determination R[sup 2] and 2. A method to measure discriminal dispersion m a relative manner. The empirical results of analyzing 1,500 cases showed that most subjects (91%) had discriminal dispersions in excess of 10%. Thus they Were not distance transitive, although they were very highly order-transitive.
- Subjects
CONSUMER behavior; MATHEMATICAL models of industrial management; REGRESSION analysis; MATHEMATICAL models in business; CONSUMER confidence; CONSUMER attitudes; ANALYSIS of variance; CONSUMER education; MATHEMATICAL statistics; FACTOR analysis
- Publication
Journal of Marketing Research (JMR), 1970, Vol 7, Issue 4, p521
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3149648