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The Variance-Weighted Comparison.
- Published in:
- Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 385, doi. 10.2307/3150300
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- Publication type:
- Article
"Effective Number" as a Measure of Source and Destination Diversity.
- Published in:
- Journal of Marketing Research (JMR), 1968, v. 5, n. 1, p. 99, doi. 10.2307/3149802
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- Publication type:
- Article