Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleFocus on Authors.SubjectsLLOYDS Banking Group PLC; INDUSTRIAL management; MANAGEMENT information systemsPublicationMarketing Science, 2023, Vol 42, Issue 3, p634ISSN0732-2399Publication typeArticleDOI10.1287/mksc.2023.1448