Presents the author's view on the standard quality from good and services. Interventions and equation of quality from good and services; Example of quality; Comments of Oren Harrari's father on the services provided by the hospital; How the American Telephone and Telegraph's Universal Card division manage to solve the problems with customers in terms of quality; Accuracy and reliability of goods and services. INSET: Untitled (Discusses the book Management Review) by Martha H....