Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleGORDON McGOVERN: DRIVING CAMPBELL'S PACKAGING INNOVATION.AuthorsAkagi, RichardAbstractInterviews Gordon McGovern, chief executive officer of Campbell Soup Co. Organization of packaging at the food products firm; Role of packaging in the company's overall strategy; Shift toward a global point of view.SubjectsMCGOVERN, Gordon; CHIEF executive officers; CAMPBELL Soup Co.; FOOD industry; PACKAGINGPublicationManagement Review, 1989, Vol 78, Issue 2, p11ISSN0025-1895Publication typeInterview