An editorial is presented that pays tribute to Monsieur Robert Cassou, the creator of the French straw (pajuela francesa), and a pioneer in the artificial insemination industry. It highlights his achievements, including the invention of the first freezing technique using dry ice and the establishment of IMV (Institut de la Médecine de la Vache), France. It emphasizes the significance of the U.S. market and automation in driving the development of a universal product.