We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
E aí, curtiu? -- Difusão do Adultério Mercantilizado pela Mídia.
- Authors
Ianatoni Camargo, Thiago; Maranhão de Souza Leão, André Luiz
- Abstract
From 2011 the media emphasized the operations of companies offering extramarital affairs services. Considering the role of the media as an important means of forming public opinion on the most diverse social issues and, therefore, its search for organizations as a means of publicizing its products and services, we elaborated the following investigative question: How does the media discourse diffuses adultery in its repercussion of extramarital affairs' services? To carry out the proposed research we locate the phenomenon in the field of Consumer Culture Theory (CCT) and adopt the philosophy of Michel Foucault as a theoretical and methodological basis. A total of 225 journalistic articles published in different media were collected and submitted to a discourse analysis. The results reveal that the media diffuses a notion of adultery that is anchored in a moral economy that unifies the private life and affective relationships space to the logic of consumption, highlighting the conducts of the ones involved with themselves and their partners.
- Publication
RAIMED: Revista de Administração IMED, 2018, Vol 8, Issue 1, p26
- ISSN
2237-7956
- Publication type
Article
- DOI
10.18256/2237-7956.2018.v8i1.1839