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- Title
Impactos da COVID-19 na relação entre vendedores e compradores de produtos agroalimentares: um olhar a partir da Economia dos Custos de Mensuração.
- Authors
Meira Caunetto, Mariela; Ferreira Guimarães, Amanda; Paulo de Souza, José; Mara de Alencar Schiavi, Sandra
- Abstract
Considering changes caused by COVID-19, there are problems related to information asymmetry in the relationship between buyers and sellers of agrifood products. In this study, through a bibliographic discussion, we sought to understand how changes caused by COVID19 in food distribution can impact the relationship between buyers and sellers of agrifood products, especially fruits, vegetables and greens. It was observed that the restrictions on distribution in supermarkets, open markets and online market make it difficult or prevent buyers from measuring the quality of products. In this context, buyers have their evaluation limited to the information that seller gives about quality attributes, which can lead to value appropriation problems. It is concluded that changes in the distribution of agrifood products, even though they guarantee access to supplies, bring risks to the relationship between buyers and sellers when considering information asymmetry and adverse selection.
- Subjects
INFORMATION asymmetry; INTERNET marketing; PRODUCT quality; COVID-19; FRUIT
- Publication
Gestão e Regionalidade, 2022, Vol 38, Issue 115, p174
- ISSN
1808-5792
- Publication type
Article
- DOI
10.13037/gr.vol38n115.7585