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- Title
INOVAÇÃO NO TRANSPORTE PÚBLICO: A IMPLANTAÇÃO DA BILHETAGEM ELETRÔNICA NA REGIÃO METROPOLITANA DE PORTO ALEGRE.
- Authors
Lübeck, Rafael Mendes; Wittmann, Milton Luiz; Battistella, Luciana Flores; da Silva, Marcia Santos
- Abstract
Considering the increased complexity in the competitive landscape, innovation is the keyword of the post-industrial era, and in order to be achieved by the enterprises, it requires new strategies, capabilities and competencies. Considering this scenario this study included analysis of improvements achieved with the implementation of the e-ticketing system in Metropolitan Region of Porto Alegreand it aimed to ascertain whether the improvements provided by electronic ticketing qualify it's an innovation. Theresearchwas based onthetheoretical model ofinnovationin ordertoguidetheresearch activitiesdescribed. We collected qualitative data through interviews and document analysis. Collected information was analyzed using content analysis and secondary data was used regarding the amount of vehicles and passengers in the cities covered by the survey. It was found that the characteristic effects of an innovation are in line with the results of e-ticketing in the cases analyzed, making this system a way to achieve innovation. In accordance with the directions set for this work, it is worth emphasizing that it was the impacts of the e-ticketing system that were considered innovative and not the system per se, because the electronic billing is a means to achieve innovation and not an innovation in itself.
- Subjects
PORTO Alegre (Brazil); ELECTRONIC ticketing; TRANSPORT tickets; PUBLIC transit; TECHNOLOGICAL innovations; METROPOLITAN areas
- Publication
Gestão e Regionalidade, 2012, Vol 28, Issue 82, p35
- ISSN
1808-5792
- Publication type
Article